With its star-studded cast and romantic comedy potential, He’s Just Not That Into You topped this weekend’s box office by pulling in $27.5 million. It took the top of the box office from Liam Neeson’s Taken.
In my opinion, the cast and the comprehensive marketing of the film put it over the top. I mean, just look at the following names in the movie: Jennifer Aniston, Ben Affleck, Drew Barrymore, Jennifer Connelly, Kevin Connolly, Scarlett Johansson, Bradley Cooper, Ginnifer Goodwin and Justin Long. I probably missed someone, but that is a monster cast.
For He’s Just Not That Into You‘s relationship-intensive genre, that cast is like the Nicholson-DiCaprio-Wahlberg-Damon-Sheen-Baldwin cast on The Departed. So don’t be too shocked by HJNTIY‘s performance this weekend.
The thing that surprised me about this weekend’s box office was the strong performance from Taken, which took down $20.3 million. I’ve heard nothing but good things about the movie – Liam Neeson allegedly punches every person in the movie, besides his wife and daughters, three times in the head. Which is gold in my book.
But is Liam Neeson still a box office action star? I didn’t think so, but it appears I’m wrong.
That’s the movie out right now that I really want to see.