New Belgium is one of the sponsors of the South of the Cedar Pub Crawl.

Beginning Thursday and running for 12 weeks, the third annual South of the Cedar Pub Crawl begins this week with more than $25,000 worth of prizes up for grabs.

The events are put on by the F Avenue District Bars including The Double Inn, Cedar River Landing, Rumors, Cooper’s Mill and more.

The prizes include a 2012 Dodge Avenger as the grand prize, a limited edition New Belgium bicycle, a television and $500 cash.

The events run from 4 p.m. to midnight every Thursday until July 14.