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Shores Event Center idea grew from love of historic buildings

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Kelli Sutterman / Admin  ::   UPDATED: 21 January 2014 | 3:55 pm   ::  

Tim Sieck and Mindy Seiffert have a shared passion for historic buildings.

They created historicbuildingarchives.com, a website dedicated to storing information about historic properties around the country.

But when the business partners came across the space in the basement of the restored Shores Central Park building on Cedar Rapids’s northeast side in spring 2011, they decided they’d have to come up with a business plan for using the space in a way that celebrated its historic features.

“The event center idea just came to us. But neither one of us has a background in this,” recalled Sieck, noting he came from the world of organizational development and coaching and Seiffert has experience in marketing.

From March through September of 2011 they renovated the space before hosting their first event — a Facebook Friends Party.

Thus far, weddings have been their primary business at the center, followed by holiday receptions for companies. They also offer rentals for business meetings.

“We came into this thinking we’d have a dry spell, that we’d suffer through the first year,” Sieck said.

But on Jan. 1, 2012, for example, they had three weddings booked for the year, and ended up hosting 30 weddings for the year.

“For 2013 we already have 30 weddings booked,” he added.

Seiffert and Sieck have embraced their niche market.

“You definitely have to love old buildings,” Sieck said.

The center can hold about 150 people for a seated dinner, or 225 at banquet tables, and features exposed brick and concrete.

“Our center is a blank canvas,” Seiffert said.

Click here to read this story in its entirety in the business section of TheGazette.com

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