Each day more of us learn about the challenges we face in making our world more sustainable for
future generations.

The Great Law of the Iroquois says that “in every deliberation we must consider the impact on the seventh generation … even if it requires having skin as thick as the bark on a pine.”

There’s a lot of meaning in that single simple sentence, and it goes a long way toward helping explain why we collectively feel the need to re-evaluate and re-prioritize our lives and businesses to reflect that message. Enter the Green Culture …

Some of us have already lived through the Industrial Revolution and the Computer and Technology Revolution. I think the next revolution in our lifetimes will be the Green Revolution.

The Green Revolution takes the advancements by industry and technology and retrofits them into a culture that chooses to give preference to those which are socially and environmentally responsible.

Here are a few simple ways bringing sustainability into your daily culture:
n Stop, look and listen – For one day reflect on the individual impact you have on the environment based on your decisions and habits at home, work or school.

n Education and awareness – Nothing ever changes until there is a valid reason for change. Be proactive and learn why sustainability is important to our generation and base your change in habits on acquiring good information.

n Don’t be intimidated – There is a feeling out there of “What difference can I make?” or “I do what I can.” We can all do better and you’d be surprised to see how your participation will lead and influence others.

n Products and services – Consider the products and services that are part of your lifestyle and the life cycle behind them. How important is it to you to make purchasing decisions based on the environmental and/or social impact of the product, service or vendor?

— JEFF