For businesses, the introduction of the new triple bottom line represents both a challenge and an unprecedented opportunity. Not sure what we mean? The Triple Bottom Line is this: the concept of creating a new three-part business model to create a sustainable business operation.

The three P’s of this model are:

People (Social Well Being & Equity) — Recent studies have shown a dramatic increase in the value employees (young and old alike) place in working for organizations that promote the well being and equity of their work force, along with a commitment to the community and environmental stewardship efforts that work toward the common good.

Planet (Environmental Protection & Resource Conservation) — Many companies are amending existing or creating new Mission, Vision & Values policies that adopt a commitment to the education and awareness of sustainable business practices and products.

Profit (Economic Prosperity & Continuity) — Business survival in our society is determined by a company’s ability to turn a profit. Innovative companies are adjusting to the changing economies and global challenges by adjusting their operations to satisfy both their shareholders and stakeholders.

— JEFF