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jerry seinfeld’s power over nbc

Back in the hay-day of NBC – the days of Friends, Seinfeld and a lineup that was called “Must-See TV” – Jerry Seinfeld was the principle writer and star of the network’s most popular television show.  But as every sitcom eventually does, Seinfeld went off the air, exiting in 1998.

Then, after staying out of the limelight for a decade, Seinfeld returned to the peacock network last year with an idea for a reality show.  That idea is what you see now with The Marriage Ref which, in my opinion, is unwatchable.

The New York Post reports that Seinfeld had such power at NBC that the network immediately green-lighted the project, meaning they didn’t perform any audience testing on it.  Which, in this day-and-age, is absolutely unheard of and a very stupid idea.

“Jerry could have walked in the door with a show based on a guy sitting with a paper bag over his head and it would have been green-lighted,” said the executive. “His name and fame is golden, and the network needs all the help it can get.

“If you know the Yiddish term kvelling, that’s what the executives were doing. They were rejoicing. Jerry’s back! Seinfeld’s in the house again!”

While Seinfeld was seen as a savior at NBC, his show is one that, in my opinion doesn’t have the legs to last more than two seasons.  The analysis on the show isn’t that funny and The Marriage Ref has already seen its audience drop from approximately 16 million in its 30-minute preview following the Olympics to 7-8 million in its full-hour debut.

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This post was written by Eric Van Dril.  For more of his writing, visit RipcordNews.com.